Think catalog shows are a waste of time? You couldn't be more wrong! There is no dispute that holding live shows is the lifeline of your business. However, catalog shows can bring in some huge sales if you take the time to coach your hostess. Simply asking someone to pass out catalogs and collect orders won't get you much of a response. If you haven't had much success with catalog shows in the past try these five tips.
Generate ExcitementTreat your catalog shows the same as if your hostess had booked a live party. Build excitement in your hostess and let her know you will work as a team to make her catalog show a success.
Set Clear Expectations
Give your hostess a sales goal to shoot for and the approximate number of orders she will have to collect to reach that goal. Make sure she has a solid understanding of the hostess rewards. Building her wish list together will be one of the most important things to do because it will keep her focused on her goal.
Give Clear Instructions
Don't forget that your hostess may not know all of the shipping charges, how to calculate tax, who to make checks out to, etc. It is a good idea to explain these things to your hostess or provide written directions to follow on how to complete an order. You want to make it as easy as possible for her to reach her goal, so giving good instructions will save you both numerous phone calls and hassles.
Set a Closing Date and STICK TO IT!
Catalog shows can get away from you quickly if you don't set a strict closing date for your hostess. To stay in control of our schedule let her know up front that you expect all orders and payments by X date. Just as with a live show you don't want your customers waiting forever to receive their orders.
Don't Forget About Booking and Recruiting
Inform your hostess of extra incentives if she can get anyone to book a show. If you put together a binder for your catalog shows include information about the hostess program and the business opportunity.
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