The 411 on Networking Groups

If you have done any formal networking for your business then you know it can be one of the best ways to build your lead base. However, effective networking takes much more effort than aimlessly handing out as many business cards as you can. If you do not establish a memorable connection with someone and start a foundation for a lasting relationship then your efforts have almost always been wasted. Get the most out of your networking group experience by keeping in mind the following tips.

Identify Your Ideal Prospect
Before you choose which networking groups to join or which networking events to attend, you want to make sure that your ideal prospects will be there. Take time to make a list of who your ideal customers, hostesses and recruits are. How old are they? What kind of lifestyle do they live? Are they men, women or both? Choose groups that are specific to your customer base and you will get more productive leads.

Be Genuine
Networking is a give-take scenario. You have to be genuinely interested in learning more about the other group members and their businesses to gain any benefit from attending. It is sometimes hard to stop and listen intently when you are so excited about sharing your own products and opportunity but listening is the first step to building that memorable connection. Ask questions to show that you are truly interested in what they say.

Get Personal
I always make a point to learn at least two non-business related facts about each person I talk with. After I have finished my conversation with them I jot down a few notes on their business card so when we come in contact again I can further deepen that relationship. People will be amazed that you remember their kids' names or where they are from!

Attend With a Member
If you are attending a group for the first time it is a good idea to go with a current member who can introduce you to other members. If possible contact the group coordinator to see if there is a welcome committee or person designated to attend to new members. Ask them to introduce you to other group members.

Follow-Up
Schedule time to follow-up with your new leads within 48 hours. A quick call letting people know that you enjoyed meeting them will leave an impression for sure. This is when the personal notes I take on the business cards really come into play. Often times my notes serve as conversation starters that break the ice and lead to great conversation and new frienships!